 |
| dried anchovy |
For the first time, CTE JSC brought its unique value-added agro-fisheries products to the 11th Malaysia International Food and Beverage Trade Fair (MIFB 2010) on July 22-24, 2010 in a hope to take one step closer to this great untapped Muslim market. In all, over 20 products featured by Vietnamese culture both available for view and taste fascinated a great number of visitors, who swarmed in the small booth that CTE rent for the three day exhibition.
 |
| dried round scad |
To further promote its products, CTE even participated in the Cooking Show - a striking event running along the exhibition. The company's experienced chefs took the stage with the local ones to demonstrate the cooking of various traditional dishes such as vegetable net rolls, stuffed crab, shrimp glutinous rice, fish cake, rice pancake, curry spring roll, sweet soup, etc. Visitors were invited to take part in the preparation of the dishes and having a bite after the food was finished.
"We recived a lot of potential clients, who approached us and asked about our products. However, this time we just want to make the locals get familiar with our products. Therefore, signing contracts was not the priority", said Lai, the company's sales staff at the show.
 |
| dried herring |
MIFB is one of the most important events of the Halal food and beverage industry in the world in general, and in Malaysia in particular. Many food and beverage companies all over the world gathered here to find new partners and enlarge their marketshare in this Muslim community. This year, CTE JCS was the only Vietnamese agro-fisheries company to attend the show.
CTE is one of the few companies in Viet Nam that combine both agriculture and seafood raw materials in value-added production chain and have a strong market for these products. The company has received a number of national awards for its products quality and famous brand name.
Product for Muslim: Dried Anchovy, Herring, Round scad…
source: www.dkptimex.com
